Based in the heart of Seoul, Lishishi Showroom is a leading commercial gateway for international fashion brands looking to scale within South Korea and beyond. We manage a highly selective portfolio of contemporary luxury labels, matching global design excellence with the fast-paced retail trends of East Asia. Our mission is to seamlessly launch and elevate independent global designers, securing them high-equity placement within premium distribution networks and prestigious retail channels.

01
Strategic Incubation Fashion Brands

Delivering end-to-end guidance for emerging designers, managing every phase from initial product design to localized manufacturing.

02
Global Distribution & Licensing

Facilitating market expansion through tailored B2B placement, intellectual property licensing, and strategic retail partnerships.

03
Cross-Cultural Infrastructure

Acting as a physical and operational gateway that aligns European luxury standards with contemporary East Asian retail trends.

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Over 10 Years of Luxury Industry Leadership: Built a strong commercial foundation within premier Italian fashion houses, including Gucci and Valentino, leading high-end retail operations, clienteling, and commercial strategies. Her background includes serving in an executive support capacity alongside vice-presidential leadership at Gucci, cultivating rigorous business acumen and high-level negotiation skills.

Global Academic & Linguistic Foundation: Earned a Master’s degree in Fashion Communication from the prestigious Istituto Marangoni in Milan. Fluent in both English and Italian, she operates with native-level fluency in international markets, serving as a trusted bridge between European designers and the South Korean retail landscape.

Founder & Director of Lishishi Showroom: Established Lishishi Showroom, a Seoul-based B2B agency specializing in curating and representing premium, artisanal European fashion labels for South Korea’s most discerning luxury department stores and select concept boutiques. She provides end-to-end strategic services—from targeted wholesale placement and market entry positioning to PR and VIP buyer alignments.

I’m currently available for consulting engagements.

Business Manager