Based in the heart of Seoul, Lishishi Showroom is a leading commercial gateway for international fashion brands looking to scale within South Korea and beyond. We manage a highly selective portfolio of contemporary luxury labels, matching global design excellence with the fast paced retail trends of East Asia. Our mission is to seamlessly launch and elevate independent global designers, securing them high equity placement within premium distribution networks and prestigious retail channels.

01
Strategic Incubation Fashion Brands

Delivering end to end guidance for emerging designers, managing every phase from initial product design to localized manufacturing.

02
Global Distribution & Licensing

Facilitating market expansion through tailored B2B placement, intellectual property licensing, and strategic retail partnerships.

03
Cross-Cultural Infrastructure

Acting as a physical and operational gateway that aligns European luxury standards with contemporary East Asian retail trends.

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Over 10 Years of Luxury Industry Leadership: Built a strong commercial foundation within premier Italian fashion houses, including Gucci and Valentino, leading high end retail operations, clienteling, and commercial strategies. Her background includes serving in an executive support capacity alongside vice presidential leadership at Gucci, cultivating rigorous business acumen and high level negotiation skills.

Global Academic & Linguistic Foundation: Earned a Master’s degree in Fashion Communication from the prestigious Istituto Marangoni in Milan. Fluent in both English and Italian, she operates with native level fluency in international markets, serving as a trusted bridge between European designers and the South Korean retail landscape.

Founder & Director of Lishishi Showroom: Established Lishishi Showroom, a Seoul based B2B agency specializing in curating and representing premium, artisanal European fashion labels for South Korea’s most discerning luxury department stores and select concept boutiques. She provides end to end strategic services from targeted wholesale placement and market entry positioning to PR and VIP buyer alignments.

I’m currently available for consulting engagements.

Business Manager